According to a recent Lee.com poll1, 71% of consumers find it difficult to find a good-fitting jean, an experience complicated when the shopping takes place online. In fact, 35% say they don’t shop online at all because it’s too difficult to replicate the online experience of seeing and touching the jeans in the store2.
The Fit Finder tool is truly unique because it asks the user a series of questions about their body shape and how they like their clothes to fit, gathering information about your waist, thighs, stomach, and seat to determine the products that will provide the best fit. The tool also offers video demonstrations from Lee’s team of fit experts during each step of the process, educating customers on why certain styles fit differently and how to choose the style that flatters their figure. And one you find your fit, you can save it to your fit profile for next season’s shopping.
Other highlights from the new-and-improved Lee.com include:
Ÿ An easy-to-use product filtering system that helps customers narrow products to your best fit based on style, price and your unique body shape.
Ÿ New photography to give customers a closer look at the products they are most interested in – just like in the store!
Ÿ Single-page checkout so customers don’t have to go back and forth to process their orders.
Ÿ Ability to compare different products that meet the customer’s selection criteria.
Ÿ Consumer reviews about Lee’s products and the opportunity to upload their photos in Lee products.
In addition to the new technology, the site also offers a vast assortment of new denim and casual pants for the entire family, including extended sizes for both men and women.
Information above from Lee Jeans Press Release
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Thanks.
How smart. This is quite handy!
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